Annual Industry Report
Strength & Conditioning Buyer’s Guide
The definitive annual resource for coaches and athletic directors purchasing software, equipment, and services for their programs.
About This Guide
The S&C.com Buyer’s Guide is published annually and covers the full landscape of products and services serving strength and conditioning programs at the high school, college, and professional levels. It is built for coaches and athletic directors who need to make purchasing decisions — not for enthusiasts or hobbyists. Every product and vendor listed has been evaluated against real institutional use cases.
What the Guide Covers
- Software: Athlete management platforms, programming tools, VBT systems, wearables and monitoring
- Equipment: Racks and platforms, barbells and plates, conditioning tools, specialty equipment
- Flooring & Infrastructure: Rubber flooring, turf, platforms, storage systems
- Education & Certification: CEU providers, coaching certifications, continuing education resources
- Services: Facility design, equipment financing, program consulting
Who Reads This Guide
Our readership is made up of working strength and conditioning coaches, athletic directors, and facilities administrators at high schools and colleges across the United States. These are the decision-makers and budget influencers for one of the most active purchasing categories in scholastic and collegiate athletics.
| Reader Segment | % of Readership |
|---|---|
| High School Strength Coaches | 41% |
| College / University S&C Coaches | 28% |
| Athletic Directors & Administrators | 18% |
| Private / Independent Coaches | 13% |
📘 Get the Current Buyer’s Guide — Free
The complete guide is available as a free download for coaches and athletic directors. Enter your information below and we’ll send it directly to your inbox. A new edition is published each fall.
👉 [MAILPOET FORM: Buyer’s Guide Download — Name + Email + Role + Institution + Program Level]
You’ll also receive our weekly coaching resource newsletter. Unsubscribe anytime.
Interested in Being Featured in the Guide?
Vendors, software companies, and service providers who serve the S&C market can apply for inclusion in the Buyer’s Guide. Featured listings include product reviews, contact information, and special offers for our readership. Contact us for sponsorship and listing details.